“When COVID first hit, you might think a company that’s primarily focused on retail would be in trouble,” said co-founder and CTO Jeremy Baker. “But it turns out that a product that helps retailers communicate critical information when everything is changing is no longer a nice to have.” In other words, where Retail Zipline might previously have been used for coordinating sales and promotions, it suddenly became a channel for managing things like health and safety protocols and communicating about furloughs and closures.
Read MoreRead MoreJust before the COVID-19 pandemic struck, American Eagle Outfitters (AEO) adopted a "Slack-like" communications platform, Retail Zipline. The investment has proven to be a wise one for AEO. The company has seen increased staff productivity levels at each of the stores that implemented Retail Zipline.
Read MoreRead MoreThe health and safety of employees (and customers) is a top priority for retailers, but it can be difficult to ensure consistency of message and execution across stores. Why is that, and what can retailers do to improve?
Read MoreRead MoreMelissa joins the show to talk about ways in which communication within retail organizations has changed, challenges in communication posed in 2020, and why it is important for the corporate branch of a retail company to have a consistent two-way dialogue with individual stores.
Read MoreRead MoreThe partnership will help retailers achieve better business agility, ensure stores meet all state and federal guidelines, and engage frontline teams
Read MoreRead MoreThey say necessity is the mother of invention, and we’re seeing this play out in retail. Brick-and-mortar retail businesses have looked very much the same for the last hundred years, but lately, they’re starting to act more like technology companies.
Read MoreRead MoreBased in Sweden, Fjallraven is leveraging the Retail Zipline communication platform to directly communicate with employees, and ensure all 35 stores in North America are executing to COVID-19 health and safety standards.
Read MoreRead MoreIn episode 259 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jessica Ringena, senior vice president and chief digital officer at Hy-Vee, an employee-owned grocery retailer with over 250 stores in eight states, headquartered in West Des Moines, Iowa.
Read MoreRead MoreIn this episode of Retail Right Now, the hosts discuss an article recently published by Total Retail by Zipline's Emily Lane, “What Mark Cuban’s Secret Shopper Experiment Can Teach Us About the Future of Retail.”
Read MoreRead MoreHy-Vee, Inc. announced Monday that in collaboration with its customers, it has exceeded its $1 million goal to help supply local food banks across its eight-state region during the coronavirus outbreak. Communications platform Retail Zipline donated an additional $25,000 to the campaign in recognition of its new partnership with Hy-Vee.
Read MoreRead MoreNine out of 10 retailers, both essential and non-essential, expect store associates will be required to wear PPE (personal protective equipment) such as gloves and face masks, and 70% of essential retailers already check or expect to check the health of employees before they report to work.
Read MoreRead MoreOne of our own, Emily Lane, wrote an insightful piece on how to engage furloughed employees. If your district or store team is your second family, you’re probably looking for ways to feel a little less isolated. Here are some fun ideas to stay engaged and help your teams get through this, together.
Read MoreRead MoreThe first step to establishing an aligned organization is understanding what it means for a company to be aligned. Every member of the organization plays a role in bringing the brand vision to life. Misalignment happens when people are unclear about their roles or responsibilities within the company, which can negatively affect sales and the customer experience, among other things.
Read MoreRead More“quickly developing this COVID-19 Hub within our platform, our goal is to make it as easy as possible for retailers to communicate with their field in this ever-changing time, so that stores can stay up to date on the latest developing details in order to keep employees and customers safe and informed.”
Read MoreRead MoreThe COVID-19 Hub allows retail employees, which includes 497 million workers globally, to easily access communication related to the virus, including breaking news, policies around sanitization standards and what to do around extra supply pushes during this time."
Read MoreRead MoreRetail Zipline’s new COVID-19 Hub allows HQ to deliver the most up-to-date information regarding the pandemic. Retail Zipline is offering its COVID-19 Hub free of charge for any brand that wants to use it during the pandemic.
Read MoreRead More"The reality is they [Gen Z] care about connections and community — we know this because they prefer to shop in situations where they can chat with their friends, engage with store associates, and feel confident that their purchase decisions are supporting businesses that treat employees well."
Read MoreRead MoreThe human factor has a surprisingly big influence on Gen Z purchase decisions. According to the “Z-Tail Report,” a survey of over 1,000 U.S. consumers age 18-24 from workflow platform Retail Zipline, only 7% of respondents look to celebrities for style inspiration.
Read MoreRead MoreNever forget that it’s all about the people. We exist to enable positive change in our customer’s lives, not to build a product or a company. The work is second to the impact.
Read MoreRead More"I had the pleasure to interview Melissa Wong. Melissa is the co-founder and CEO of Retail Zipline, the leading communication and execution platform for retailers who believe in the power of the store experience."
Read MoreRead More“We needed to provide more effective (headquarters-to-store) communication that was dynamic, not a static once a week newsletter,” explained Miller. “Along with that, we needed to find a solution that would improve store execution and provide an interactive interface for our stores to use.”
Read MoreRead MoreWhy aren’t sales promotions, product launches and best practices from headquarters being heard and acted upon consistently by stores? According to Melissa Wong...the reason is the messaging comes from many siloed departments and they constantly change.
Read MoreRead More"Baker said that Retail Zipline...provides a single place to find all the needed materials and tasks “tied together with a bow, instead of a store manager spending 10-plus hours in the back room trying to piece this thing together, or even worse not seeing it.”
Read MoreRead More“'We see a lot of parallels between Zoom and Retail Zipline,' he told Crunchbase News. 'Both have overwhelmingly positive customer references. We’re seeing the same type of customer passion from Zipline customers as we did with Zoom.'"
Read MoreRead More“'Retail Zipline is tackling this issue head-on in retail — a notoriously stressful industry — by pioneering products that help store associates get organized, communicate efficiently, and deliver amazing customer experiences,'” [Serena] Williams said."
Read MoreRead More“'We’ve heard feedback from store leaders that they now feel more connected to our brands, and more empowered as they have personalized and relevant information for them at their fingertips.'”
Read MoreRead More"When BevMo!’s field leaders visit different stores to check that employees are following policies and marketing directions sent from headquarters... 'they see that things are the way they’re supposed to be.'”
Read MoreRead More"Retail Zipline believes that flexible working is key to talent retention and the creation of a diverse workforce. 'Providing flexible working options...will mean you get a better pool of applicants and staff who feel more invested in your business.'”
Read MoreRead More"The partnership with Zipline has provided the retailer with not only a more effective way to communicate with in-store staff, but also better insight into store performance."
Read MoreRead More"Seeking to streamline, coordinate and automate communications between its headquarters and the sales floor, LEGO has deployed Retail Zipline across its 90+ North American stores."
Read MoreRead More"As the push to improve the in-store experience continues in beauty retail, British beauty brand Lush Cosmetics has taken to an operational approach: improving communications and messaging with its store teams."
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Zipline helps retailers coordinate their brick-and-mortar stores by streamlining communications between HQ and the field. By easily centralizing and personalizing messages, retailers boost accountability and employee engagement.
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© Copyright. All rights reserved