PRESS

Why Retail Doesn't Need A Bigger Boat -- Just An Organized Crew

Press
Forbes
March 27, 2020

The first step to establishing an aligned organization is understanding what it means for a company to be aligned. Every member of the organization plays a role in bringing the brand vision to life. Misalignment happens when people are unclear about their roles or responsibilities within the company, which can negatively affect sales and the customer experience, among other things.

The first step to establishing an aligned organization is understanding what it means for a company to be aligned. Every member of the organization plays a role in bringing the brand vision to life. Misalignment happens when people are unclear about their roles or responsibilities within the company, which can negatively affect sales and the customer experience, among other things.

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