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Survey: Gen Z Shoppers Are Less Tech-Centric Than You Think

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Chain Store Age
December 14, 2019
The human factor has a surprisingly big influence on Gen Z purchase decisions. According to the “Z-Tail Report,” a survey of over 1,000 U.S. consumers age 18-24 from workflow platform Retail Zipline, only 7% of respondents look to celebrities for style inspiration.
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Zipline helps retailers coordinate their brick-and-mortar stores by streamlining communications between HQ and the field. By easily centralizing and personalizing messages, retailers boost accountability and employee engagement.

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