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How Retailers Can Implement Intent-Based Communication In Their Companies

Press
Forbes
May 13, 2020

In this Forbes article, Retail Zipline CEO, Melissa Wong, shares her advice for retail communications about establishing intent-based communication channels that relay specific communication types. They include nice-to-know information, need-to-know information, evergreen content and dialogue, discussion and debate

It has never been more important for retailers need to establish intent-based communication channels that relay specific communication types.

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