Press play to watch Melissa facilitate, or scroll down to learn more about how you can fix store communications.
Why store communication matters
The duck exercise illustrates three key points
Even simple projects can be interpreted in many different ways.
Communications can breakdown in a small group – how much more so with hundreds of stores?
To get consistent execution, what and how you communicate is key.
Why stores fall behind
Execution usually breaks down because communication breaks down. And yet most brands still manage their fleet of stores through endless email, countless documents, and antiquated technology.
Stores get overwhelmed with information, and don't know what to prioritize. Things don't get done.
Headquarters can’t track what’s happening – but sees sales and customer satisfaction decline.
Customers don’t experience your brand the way it was intended and shop elsewhere instead.
How Zipline helps
Retailers love Zipline because it creates a one-stop shop for communications that HQ and field teams understand and trust.
Our most popular solutions include:
Messages and Tasks
Target information to your stores in a way that's easy for them to digest and for everyone to track.
Make your evergreen resources simple to maintain, effortless to search, and always on brand.
A few brands who've improved their store communications with Zipline
Zipline has 100% transformed the way we work. We’re finally able to engage employees at every level and achieve consistent store execution.
Director, Communications Strategy and Operations
See Zipline in action
Schedule a free consultation to learn how you can get your ducks – er, stores – in a row.
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Zipline helps retailers coordinate their brick-and-mortar stores by streamlining communications between HQ and the field. By easily centralizing and personalizing messages, retailers boost accountability and employee engagement.